Finding Alice Returns to Llandudno Reimagined for 2026
Llandudno, North Wales – After a period of redevelopment, the interactive town-wide adventure Finding Alice will return on 2 May 2026, with a completely reworked experience designed to deliver a smoother, more immersive journey for players.
Inspired by the world of Alice’s Adventures in Wonderland, the 2026 experience introduces new narrative moments around the core story of Alice’s invitation to her Unbirthday Party by the Hatter and her lack of attendance. With fears that returning to Wonderland could put her in danger, her disappearance leaves one question—where is Alice?
Teams must explore the town, follow clues and solve puzzles to uncover the truth, using a self-guided digital platform that blends real-world interaction with storytelling.
This year’s relaunch marks a significant shift in how the experience is delivered.
Following two previous seasons, the experience has been rebuilt to address key challenges and improve accessibility:
- A new web app designed to work predominantly offline, eliminating disruption caused by poor connectivity
- Seven-day operation with extended start times (9am–7pm), removing previous scheduling limitations
- A redesigned route through Llandudno, creating a fresh journey for both new and returning players
- New puzzles, games and narrative moments, strengthening the overall story experience
Eleanor Appleton, Experience Designer and Founder of Puzzle Junction, said:
“We have done a deep dive into redevelopment this year, taking on board learnings from the previous two years to create a robust, engaging and narratively strong experience.”
Finding Alice is a self-guided experience that turns Llandudno into an interactive playground, inviting players to step into a mystery and actively participate in the story as it unfolds around them.
The 2026 version focuses on delivering a more seamless experience, with improved reliability, stronger narrative integration and greater flexibility for booking.
Finding Alice reopens from 2 May 2026.
Finding Alice website – www.finding-alice.com
