Social enterprise Prom Ally has reopened at a new location in Llandudno

A NOT-for-profit social enterprise that helps teenagers in financial hardship with an outfit for their school prom has reopened.

After four months of closure, Prom Ally has reopened its doors and is now in a new location – 23 Madoc Street, Llandudno [previously it was based at the former H Samuel on Mostyn Street].

Ally Elouise, 26, who runs Prom Ally, said: “December was awful for all the businesses in Llandudno. We had Christmas window displays and hoped to do Boxing Day/January Sales etc which was all ruined. Being back open is such a relief and seeing people slowly venturing out again feels like there’s a light at the end of the tunnel, finally.

“Our new shop is beautiful. We’ve painted it, decorated and made it our own.

“The physical shop hosts hundreds of excess, pre-loved dresses which we’re selling at an affordable price to keep funding the service we provide to the local teens and families.

“Being closed was difficult but we were lucky enough to be granted with some funding from the Wales Council for Voluntary Action to help us out with running costs.”

Teenagers can be referred through schools, charities or social services.

Anyone who is struggling to afford a prom dress or suit or just fancies a browse is welcome to pop in.

Alternatively, search @PromAlly on social media or visit for a referral form.

North Wales Pioneer | Llandudno