Entrepreneur known as ‘Froggy’ launches new business and writes autobiography ‘to put the record straight’ following spell in jail

AN ENTREPRENEUR whose frog-inspired brand of clothing was worn by celebrities including Princess Diana and Sir Alex Ferguson plans to “set the record straight” in her autobiography.

Lyn Smith, of Llanrhos, near Llandudno, has launched a new business to close the chapter on the most difficult period in her life.

Plans are in progress and a rebranded selection of sports and leisurewear will soon be available online, in partnership with a manufacturer she worked with for many years previously.

Lyn, a mum and grandmother, built up the Les Frogs brand over several decades, securing contracts with national retailers before her world came tumbling down in 2011.

Following a probe by government investigators, she was accused and jailed for fraud on a civil matter.

After her release, she vowed to clear her name.

Lyn – known as ‘Froggy’ to friends and family – has now written and published Being Lyn Smith.

North Wales Pioneer:

Lyn Smith with her new book

She is focused on a fresh start, enjoying life with family and friends, and looking forward to seeing the frog-inspired brand leap back to life.

“I want Team Frogs to be my legacy, not the negativity of past years,” said Lyn.

“I plan to work alongside another business or manufacturer who can eventually run with the business and take it forward into the future.

“I wrote the book over several years and it was put on the back burner because looking after elderly relations took priority for some time,” added Lyn, who previously lived in Wilmslow.

“I finally completed it with the help of Antonia Brindle – owner of Get Brindled agency – who helped edit and publish the book through Amazon.

“Hopefully by doing this I have put the record straight as well as thanking those who have supported me throughout.

“The response has been incredible, and people are totally shocked by what happened. I will leave them to read more about it in the book, but the general feeling has been a mixture of outrage and surprise at what I’ve been through.

“That said, I’m a positive person and have had so many brilliant times in my life, I’ve been lucky and don’t dwell on the past.

“Launching Team Frogs is just the next part of the story, but it’s an exciting one.

“I feel better for writing the book and have learnt so much about myself in the last nine years.

“At the end of the day life is very short and this was my chance to move on and write a new chapter for myself.”

Visit www.facebook.com/teamfrogsclothing

North Wales Pioneer | Llandudno